Digital Marketing Professional · Colombo, Sri Lanka

Strategy.
Execution.
Growth.

I'm Senuk Jayasekera — a digital marketing professional with agency experience across social media, paid media, and brand strategy. From 10+ brand portfolios to 50X ROAS campaigns, I build brands that perform.

Let's connect → LinkedIn ↗
Senuk Jayasekera
50X
ROAS achieved
Atomberg · 30 days
10+
Brands managed
Simultaneously at TSA
5+
Platforms launched
Emirfx from zero
2mo
To promotion
Intern → Junior Exec
Core expertise

What I bring
to every brief

Full-funnel marketing capability — from brand positioning to campaign performance, from content calendars to client decks.

📣
Social Media Marketing

End-to-end social management across Meta, TikTok, LinkedIn and more — strategy, content, community, and performance reporting.

MetaTikTokLinkedInContent calendars
📊
Paid Media & Performance

Full-funnel Meta and Google campaigns with advanced audience targeting, retargeting, and optimisation toward measurable ROI.

Meta AdsGoogle AdsLinkedIn AdsROAS optimisation
🎨
Branding & Identity

Developing brand strategies, visual systems, and narrative frameworks. Led comprehensive branding for Delmon Holdings and Wijeya Gems.

Brand strategyPositioningVisual identity
✍️
Content Strategy & Copywriting

Crafting content that connects — from campaign copy to editorial calendars, long-form video production to thought leadership series.

CopywritingEditorial planningVideo production
📈
Analytics & Reporting

Data-led decision making using GA4, Meta Business Manager, and platform analytics to surface insights and refine campaign direction.

GA4Meta BMKPI reporting
🤝
Client & Account Management

Managing multi-brand retainer accounts with clear communication, strategic recommendations, and cross-functional team coordination.

Client commsTeam leadershipMentorship
Brand portfolio

Brands I've
worked with

Real campaigns, real clients, real results — across tech, FMCG, hospitality, healthtech, fashion, and finance.

PickMe
Tech · Ride-hailing
LinkedIn organic & Tech Talk Series production
Knuckles Spring Water
FMCG · Cargills
Social media management & paid campaigns
MedExpress
HealthTech
App launch strategy & digital marketing
Atomberg
Consumer Electronics
50X ROAS in 30 days via paid + content
Emirfx
Finance · Forex
Digital launch across 5+ platforms from zero
Pebble Alma
Hospitality
Content strategy for Ahangama's first pod stay
Legacy London
Fashion
Social media marketing & brand content
Delmon Holdings
Corporate
Comprehensive brand strategy development
Experience

The journey
so far

Built across agencies, startups, and client-side — a career shaped by doing, not just planning.

Oct 2025 – Present
Digital Marketing & E-Commerce Executive
Yellawt Pvt Ltd · Colombo (Hybrid)
  • Leading social media and digital ad campaigns across Meta, TikTok, LinkedIn and other platforms for a multi-brand portfolio spanning hospitality, consumer electronics, finance, and lifestyle.
  • Developed and executed the digital launch of Emirfx across 5+ platforms from the ground up.
  • Delivered 50X ROAS within 30 days for Atomberg through strategic content, audience targeting, and paid media optimisation.
  • Built the content marketing strategy for Pebble Alma, driving awareness for Ahangama's first pod hospitality experience.
  • Monitoring campaign performance via GA4 and Meta Business Manager; presenting insights and recommendations to clients.
  • Coordinating creative teams and supporting upcoming SEO and email marketing initiatives.
Nov 2024 – Sep 2025 · 11 mos
Junior Social Media Executive
TSA Media Group · Colombo (Hybrid)
  • Managed 10+ brands simultaneously across Tech (PickMe), FMCG (Knuckles Spring Water – Cargills), Hospitality (Farm Resorts), HealthTech (MedExpress), and Fashion (Legacy London).
  • Executed full-funnel Meta advertising campaigns driving direct bookings, app downloads, and lead generation with advanced targeting and retargeting strategies.
  • Led MedExpress app launch strategy and PickMe's LinkedIn organic marketing, enhancing brand visibility and thought leadership.
  • Planned and managed multi-day content productions including PickMe's Tech Talk Series.
  • Led branding projects for Delmon Holdings and Delmon Restaurant Solutions; coordinated Wijeya Gems company profile video production.
  • Mentored junior staff on social media best practices and performance marketing.
Promoted within 2 months

Advanced from Social Media Intern to Junior Executive due to rapid skill development and exceptional performance.

Sep 2024 – Nov 2024 · 3 mos
Social Media Intern
TSA Media Group · Colombo (Hybrid)
  • Participated in content ideation, strategic planning, and both organic and paid advertising strategy.
  • Supported content calendar creation, campaign optimisation, and performance reporting via Meta and GA4.
Nov 2023 – Aug 2024 · 10 mos
SaaS Sales Executive
Rooster HR · Colombo (Hybrid)
  • Prospected and acquired new clients through strategic cold calling and face-to-face meetings.
  • Sourced candidates via Social Media ad campaigns and conducted ATS demo calls for smooth client onboarding.
May 2023 – Oct 2023 · 6 mos
Business Development Executive
MAAS Global · Colombo (On-site)
  • Prospected and acquired new merchants, cultivating long-term partnerships through strategic cold calling and face-to-face meetings.
  • Achieved deal closures through effective negotiation, driving company revenue growth.
Skills & tools

The toolkit

Marketing disciplines backed by the platforms and tools that make them happen.

Marketing skills
Social Media Strategy & Management95%
Meta Ads (Advanced)90%
Content Strategy & Copywriting88%
Performance Marketing & ROAS85%
Data Analysis & Reporting80%
Branding & Brand Strategy80%
Client Relationship Management85%
Platforms & tools
Education

Always learning

Academic foundations anchoring real-world execution.

In progress · 2025–2028
BSc (Hons) Digital Marketing & Brand Management
NIBM in collaboration with Coventry University
Digital marketing strategy, brand development, consumer behaviour, web analytics
Completed · 2024–2025
Diploma in Digital Driven Marketing
Asia Pacific Institute of Digital Marketing (APIDM)
Practical digital marketing, paid media, content, analytics
2011–2023
G.C.E Advanced Level
Wesley College, Colombo 09
Business / Commerce stream
Get in touch

Let's connect &
share knowledge

Open to collaborations, conversations, and opportunities across digital marketing, branding, and growth.

inLinkedIn — senuk-j↗ @Senuk.pulditha@gmail.com↗ #+94 71 696 2251↗

Digital marketing professional with agency experience in social media and paid ads — working across Meta, LinkedIn, TikTok, and Google Ads, driving ROI-focused campaigns for brands including PickMe, MedExpress, Atomberg, and Cargills.

Passionate about performance marketing, brand-building, and data-driven strategy. Currently at Yellawt leading digital campaigns across multiple sectors, while pursuing a BSc (Hons) in Digital Marketing and Brand Management.

Based in Kadawatha, Sri Lanka. Fluent in English and Sinhala.

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